Apple Loses Court Battle Over Steve Jobs Trademark

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Apple has lost a lawsuit it filed against the Italian clothing brand that trademarked the name of Apple co-founder Steve Jobs. The company especially took issue with the logo that’s being used with the Steve Jobs trademark, but the courts sided with the Italian clothing brand.

According to an Italian-language website, brothers Vincenzo and Giacomo Barbato noticed in 2012 that Apple had never secured the trademark for the name of its most prominent co-founder. They had spent years designing clothing products for other brand names, but they decided to begin the process of setting up their own clothing company after becoming fed up with producing products for others.

Upon discovering that the Steve Jobs trademark was free, they seized upon it as an opportunity and decided to use it for the clothing company they were in the process of setting up.

The two brothers plan to keep working on new products under the Steve Jobs trademark. They told Business Insider Italia that eventually, they want to begin shipping electronics. If or when they do start selling electronic devices, the issue of the Steve Jobs trademark could come up again in some way because they will be more directly competing with the Cupertino iDevice giant.

Source: value walk

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